At New York start-up to the French put on display the "French Touch"


Fleur Pellerin, Secretary of State for Foreign Trade, Tourism and French Citizens Abroad,
French Touch at the conference in New York June 26, 2014

Armed with their desire to fight, inflated a budding optimism, hundreds of actors of the French Tech launched this week in New York offensive to defend the colors of the start-up hexagonal abroad .

"France is not a pool of engineers, it is also a country where we try to touch the stars" and create companies multibillion dollar ensures Gael Duval, founder of the "French conference Touch ".

This contractor has deployed heavy cavalry to carry the banner of the start-up with the French event held since Thursday in full high-tech scene "Silicon Alley" in New York.

600,000 euros, funded 20% by the government, and eight months of preparation were necessary for the birth of the first annual two-day showcase of French entrepreneurship, bringing together 500 entrepreneurs, investors and incubators hexagonal and Americans.

Two government members crossed the Atlantic to support private initiative: the founder of the French Tech broader movement, Fleur Pellerin, now Secretary of State for Trade and French Canadian Axelle Lemaire, who replaced to the head of the digital wallet.

The slogan is clear: unite the actions to give greater visibility and raise the profile "of an ecosystem (...) extremely ambitious entrepreneurs, able to be out", innovate and succeed explains Gael Duval.

And "emphasis must be to give enterprises more growth prospects than to redeem by foreign companies," added Fleur Pellerin, who invites French companies to not only "optimistic" but also "offensive" .

- Much remains to be done -

The work of seduction, or pedagogy, is enormous.

"Culturally, entrepreneurship goes a little against the French culture," said the founder of the venture capital firm ff Venture Capital, John Frankel, citing the "government involvement" level rather than the individual in the economy and "inflexible to allow the startups to hire and fire" laws.

But in France, things are moving, want to believe the participants. Recent reforms in taxation, flexibility of labor law, efforts to help businesses take off and simplify administrative burdens, have not gone unnoticed.

"It has long complained that they had not necessarily means" admits Mickael Froger, founder of Lengow a company to optimize the visibility and profitability of e-tailers, which now welcomes "the work put up ".

For the creator of a company present in 18 countries and with 75 employees, one of the biggest obstacles for French remains the confidence.

In the United States, "it seems normal to be a world leader, while we, we go by step, slowly, and if we motivates us a little, we say yes, we can perhaps go" the Contractor in advance of 33, who dream of a global destiny to Criteo.

- The best of both worlds -

Success par excellence of French high-tech, Criteo specialist targeted advertising on the internet, weighs nearly 2 billion traded on Nasdaq after an entry on Wall Street in 2013. But its R & D unit is Paris.

"We want to give inspiration to many other people to mount start-up and grow" straddling two continents, told AFP its founder, Jean-Baptiste Rudelle.

"If we can multiply this model and have other people with the same vision and try to have the best of both worlds, I think we can expand and accelerate greatly our ecosystem," he says.

It is a very long-term effort, said Alex Iskold, who heads one of the greatest American incubators startups, TechStars.

In the United States, "we're just beginning to see the emergence of a second generation of entrepreneurs who themselves become angel investors (angels)." For an ecosystem "tech" bubble "requires several cycles of creation of start-up successful: this is what happened in Silicon Valley, this is what is happening in New York and is what might happen in Paris, if all goes well. "

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